Digital Marketing Specialist

Company:

MasterSearch are currently working with a leading electrical company for safety display and communication devices for Building Automation.

Our client is looking for a highly motivated, team playing, Digital Marketing Specialist to be responsible for all digital marketing activities for the UK.

Reporting line – European Marketing Manager

Main responsibilities:

• Supporting the development and delivery of the company marketing plans in Europe with a main focus on the UK market
• Website development, management and optimisation
• Regular content creation and management of social media platforms
• Conversion rate optimisation
• Website reporting and analysis
• Optimise content and on-page SEO performance, to drive improvement on rankings and visibility
• Use analytics and market trends, provide insights and recommendations to improve the customer journey, increase traffic and identify opportunities to increase sales performance
• Work with the in-house marketing team to deliver engaging, authoritative content and creative ideas across our brands
• Report on key performance metrics to identify areas where we are winning and where we can perform better
• Implement and drive e-commerce performance
• Work with the Web provider to report technical and bug fixes and collaborate on new features
• Management of paid search and/or paid social accounts, including continuous optimisation, analysis and strategy
• Analysis of customer behaviour and marketing performance using excel and Google analytics
• Attribution modelling and other analysis-related projects

Profile:

• Completed degree in marketing or similar
• A strong understanding of and experience in managing digital marketing across different disciplines (SEO, PPC, paid social)
• A strong understanding and experience of developing online engaging content
• Ideally experience in a B2B sector
• Experience with analytics, CMS and e-commerce platforms
• Confident handling and reporting of data
• Self motivated, confident, and forthcoming with ideas
• Positive can-do attitude with a commercial mindset as well as being highly organised
• Excellent attention to detail
• Good understanding and experience working with Google analytics

Languages:

Fluent in English

Please send your application to Rhys Masterson on: rmasterson@mastersearch.co.uk or call +44 207 101 9623.

Thank you for considering this opportunity. We endeavour to respond to all applications, on some occasions this is not possible due to the volume, in this situation we will keep your profile and contact you should a suitable role come available.